This isn’t a new idea. It’s been around since far before I started my education. I’ve witnessed it enough times to know it as fact.
There are a few different ways to measure how well your marketing is doing, but many of the better ways to build a lasting reputation are not easily measurable.
You may get interviewed for an article today that doesn’t hit the mainstream for months. You could be ahead of the trend and your efforts feel unnoticed, then overnight you notice an uptick in sales. You can even go viral regularly and not see a single conversion.
You could repeat yourself a thousand times before the right customer finally hears you.
It’s important to look at marketing as a business investment. If you’re showcasing your product or service correctly, there is no lost value in marketing materials you made. Many of them will keep working long after it’s paid back the cost.
That being said, “You can spend a lot of time and energy doing the wrong thing.” When a marketing avenue is closing, can you tell? You’re an expert in your niche, but do you know what your customers are looking for from you?
Don’t keep throwing blind darts. I’m available to start growing together! Let’s see what we can accomplish!
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